{"id":13753,"date":"2023-07-12T21:49:50","date_gmt":"2023-07-12T19:49:50","guid":{"rendered":"https:\/\/rightpack.eu\/opakovki-za-kozmetichni-produkti-tendencii-prez-2023\/"},"modified":"2023-07-20T15:17:22","modified_gmt":"2023-07-20T13:17:22","slug":"packaging-for-cosmetic-products-leading-trends-in-2023","status":"publish","type":"post","link":"https:\/\/rightpack.eu\/en\/packaging-for-cosmetic-products-leading-trends-in-2023\/","title":{"rendered":"Packaging for Cosmetic Products &#8211; Leading Trends in 2023"},"content":{"rendered":"<section  class='av_textblock_section av-lckt3u94-6e21275dac868f14e217fde1846117ec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Packaging for Cosmetic Products &#8211; Leading Trends in 2023<\/h1>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9wmbd53-efe9f2848147545b3ef744934df88645\">\n#top .hr.hr-invisible.av-l9wmbd53-efe9f2848147545b3ef744934df88645{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-l9wmbd53-efe9f2848147545b3ef744934df88645 hr-invisible  avia-builder-el-1  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9s8hxp0-cad8740b0302e70150e8e21b6341c367\">\n.avia-image-container.av-l9s8hxp0-cad8740b0302e70150e8e21b6341c367 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l9s8hxp0-cad8740b0302e70150e8e21b6341c367 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l9s8hxp0-cad8740b0302e70150e8e21b6341c367 av-styling- avia-align-center  avia-builder-el-2  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-13723 avia-img-lazy-loading-not-13723 avia_image ' src=\"https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/ZDR2658-1-1030x687.jpg\" alt='opakovki za kozmetichni produkti' title='_ZDR2658 (1)'  height=\"687\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/ZDR2658-1-1030x687.jpg 1030w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/ZDR2658-1-300x200.jpg 300w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/ZDR2658-1-768x512.jpg 768w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/ZDR2658-1-1536x1024.jpg 1536w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/ZDR2658-1-2048x1365.jpg 2048w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/ZDR2658-1-1500x1000.jpg 1500w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/ZDR2658-1-705x470.jpg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vdrce-06a6851d04152941adcfcd8977eff764\">\n#top .hr.hr-invisible.av-2vdrce-06a6851d04152941adcfcd8977eff764{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2vdrce-06a6851d04152941adcfcd8977eff764 hr-invisible  avia-builder-el-3  el_after_av_image  el_before_av_one_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-3wk6yn-263117795d4441a9c27f4c5dd3dee370 av_one_fifth  avia-builder-el-4  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lckknr9b-5a2b69090dff4382ba4720b1028fe5bf\">\n.flex_column.av-lckknr9b-5a2b69090dff4382ba4720b1028fe5bf{\npadding:0 20px 0 20px;\n}\n<\/style>\n<div  class='flex_column av-lckknr9b-5a2b69090dff4382ba4720b1028fe5bf av_three_fifth  avia-builder-el-5  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lckjvibu-1e04ea6257d27b0a4cf0ca717bf38a31\">\n#top .av_textblock_section.av-lckjvibu-1e04ea6257d27b0a4cf0ca717bf38a31 .avia_textblock{\nfont-size:16px;\ntext-align:justify;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .av_textblock_section.av-lckjvibu-1e04ea6257d27b0a4cf0ca717bf38a31 .avia_textblock{\nfont-size:13px;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-lckjvibu-1e04ea6257d27b0a4cf0ca717bf38a31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: left;\">One of the key elements that influences the sales of cosmetic products is their packaging. In this article, we will explore the new packaging trends in the cosmetic industry, which is one of the most dynamic sectors. Some trends may be short-lived, while others will have a long-lasting effect, but one thing is for sure \u2013 the production of beauty and health products is constantly evolving.<br \/>\nThe <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/rightpack.eu\" target=\"_blank\" rel=\"noopener\">Right Pack Print House<\/a><\/span> is a packaging manufacturer for the cosmetic industry and a long-standing partner of many cosmetic brands, both Bulgarian and global. Together with our clients, we stay on top of consumer demands and strive to meet them.<\/p>\n<h2 style=\"text-align: left;\"><strong>Trends in Cosmetic Packaging Production<\/strong><\/h2>\n<p style=\"text-align: left;\">Here are our insights and observations on the trends in the design and production of cardboard packaging in the cosmetic industry and how <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/rightpack.eu\/uslugi\/\" target=\"_blank\" rel=\"noopener\">offset printing technology<\/a><\/span> is changing to meet them.<\/p>\n<h4 style=\"text-align: left;\"><strong>The Dominance of Minimalism and the Demand for Sustainability Continues<\/strong><\/h4>\n<p style=\"text-align: left;\">Minimalism in <a href=\"https:\/\/rightpack.eu\/en\/portfolio-item\/packaging-for-the-cosmetic-and-perfume-industry\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">cardboard packaging for cosmetics<\/span><\/a> has emerged as a leading trend in recent years, gaining prominence to the point where it has coined a new term \u2012 &#8220;skinimalism.&#8221; &#8220;Skinimalism&#8221; encompasses consumers&#8217; desire to invest in brands that pursue sustainability, and this commitment is manifested through one of the first touchpoints \u2012 the packaging.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-13731 size-large\" src=\"https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/ZDR5098-1-1030x687.jpg\" alt=\"kartoneni opakovki za kozmetika\" width=\"1030\" height=\"687\" srcset=\"https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/ZDR5098-1-1030x687.jpg 1030w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/ZDR5098-1-300x200.jpg 300w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/ZDR5098-1-768x512.jpg 768w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/ZDR5098-1-1536x1024.jpg 1536w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/ZDR5098-1-2048x1365.jpg 2048w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/ZDR5098-1-1500x1000.jpg 1500w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/ZDR5098-1-705x470.jpg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p style=\"text-align: left;\">McKinsey\u2019s research on global packaging development reveals that 75% of organizations have pledged to adopt sustainable packaging practices, however, only 30% are prepared to meet and effectively implement these requirements. Furthermore, a mere 15% of organizations have clear guidelines regarding recyclability, sustainability, and packaging design and production methods.<br \/>\nIn conclusion, in order to meet the growing consumer demand for eco-friendliness, cosmetic manufacturers should invest in cost-effective packaging and integrate it into their strategies and communication.<br \/>\nAt Right Pack Print House, we are well-equipped to fulfill this sustainability requirement, as we have already invested over 4 million euros in state-of-the-art, low-emission equipment that reduces our carbon footprint. In addition, we have the capability to carry out finishing activities, including the application of partial UV coating, with zero paper waste. We are eager to share our experience and knowledge, working side by side with our clients to develop and manufacture sustainable packaging solutions for the cosmetic industry.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-13734\" src=\"https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/4.png\" alt=\"opakovki za kozmetika\" width=\"800\" height=\"500\" srcset=\"https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/4.png 800w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/4-300x188.png 300w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/4-768x480.png 768w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/4-705x441.png 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 style=\"text-align: left;\"><strong>The Trend of Vibrant and Bold Colors in Cosmetic Packaging<\/strong><\/h3>\n<p style=\"text-align: left;\">Did you know that color influences 85% of purchase decisions? One of the hottest trends in cosmetic packaging is the use of bold and vibrant colors with eye-catching elements. Why? It is believed that they resonate with the constant desire for self-expression of the generation that dominates the cosmetics market \u2012 millennials. The packaging should be slightly &#8220;noisy&#8221; and stand out on social media. Within this trend, we can outline several key variations:<\/p>\n<ul>\n<li style=\"text-align: left;\">Pastel gradients that evoke aesthetics.<\/li>\n<li style=\"text-align: left;\">Natural earthy tones.<\/li>\n<li style=\"text-align: left;\">Bright colors that foster a sense of optimism and youthful creativity.<\/li>\n<li style=\"text-align: left;\">Retro palettes from the 1960s.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-13737\" src=\"https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/3.png\" alt=\"opakovki za parfumi\" width=\"800\" height=\"500\" srcset=\"https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/3.png 800w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/3-300x188.png 300w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/3-768x480.png 768w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/3-705x441.png 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: left;\">As you can probably imagine, achieving any of these trends requires uncompromising print quality. Offset printing provides excellent opportunities for color reproduction, allowing for precise rendering of a wide spectrum of colors and gradients. Such flexibility is particularly crucial in producing packaging for cosmetic products, as it enables the use of bright and intricate color combinations.<\/p>\n<h3 style=\"text-align: left;\"><strong>Sparkling Textures and Holographic Metallics<\/strong><\/h3>\n<p style=\"text-align: left;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-13740\" src=\"https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/5.png\" alt=\"opakovki za parfumi\" width=\"800\" height=\"500\" srcset=\"https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/5.png 800w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/5-300x188.png 300w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/5-768x480.png 768w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/5-705x441.png 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\nCombining different technologies in finishing activities is an &#8220;evergreen&#8221; trend in the production of luxury packaging for cosmetics, which continues to dominate this year. From gold and silver foils to applying embossments, the Right Pack Print House has extensive experience in selecting and effectively utilizing finishing techniques to deliver truly impressive product packaging.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-13743\" src=\"https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/2.png\" alt=\"opakovki za kozmetichni produkti\" width=\"800\" height=\"500\" srcset=\"https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/2.png 800w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/2-300x188.png 300w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/2-768x480.png 768w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/2-705x441.png 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2 style=\"text-align: left;\"><strong>&#8220;Smart&#8221; Packaging for Cosmetics<\/strong><\/h2>\n<p style=\"text-align: left;\">Cosmetic brands are progressively embracing technologies like QR codes and digital tracking to offer consumers effortless access to additional information about their products, ingredient details, or participation in games and other promotional activities. At Right Pack, we effectively integrate offset printing with smart packaging solutions, allowing brands to enhance transparency and engage with their customers through interactive and informative packaging.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-13746\" src=\"https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/8.png\" alt=\"kartoneni opakovki za kozmetika\" width=\"800\" height=\"500\" srcset=\"https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/8.png 800w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/8-300x188.png 300w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/8-768x480.png 768w, https:\/\/rightpack.eu\/wp-content\/uploads\/2023\/07\/8-705x441.png 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\nWe hope that our research and insights are valuable to companies in the beauty and health sector. In summary, at Right Pack Print House, we continue to monitor the ever-evolving landscape of cosmetic packaging production. We believe that our investments in new technologies and know-how align with sustainable practices on a global scale, meeting the demands of today\u2019s consumers. We are happy to support our clients&#8217; bold ideas in developing innovative packaging for beauty and health products!<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-2jrpxr-85de69548af7537d2e133457a662150c av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn more about cosmetic packaging trends in 2023. Explore our site for more information on luxury cosmetic packaging.<\/p>\n","protected":false},"author":4,"featured_media":13723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[163,164,165,166,159,160,161,162],"_links":{"self":[{"href":"https:\/\/rightpack.eu\/en\/wp-json\/wp\/v2\/posts\/13753"}],"collection":[{"href":"https:\/\/rightpack.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rightpack.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rightpack.eu\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/rightpack.eu\/en\/wp-json\/wp\/v2\/comments?post=13753"}],"version-history":[{"count":32,"href":"https:\/\/rightpack.eu\/en\/wp-json\/wp\/v2\/posts\/13753\/revisions"}],"predecessor-version":[{"id":14209,"href":"https:\/\/rightpack.eu\/en\/wp-json\/wp\/v2\/posts\/13753\/revisions\/14209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rightpack.eu\/en\/wp-json\/wp\/v2\/media\/13723"}],"wp:attachment":[{"href":"https:\/\/rightpack.eu\/en\/wp-json\/wp\/v2\/media?parent=13753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rightpack.eu\/en\/wp-json\/wp\/v2\/categories?post=13753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rightpack.eu\/en\/wp-json\/wp\/v2\/tags?post=13753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}