Trends in Coffee Packaging for 2024: What You Need to Know to Boost Sales Among Generation Z
As the coffee industry evolves, new materials, shapes, and designs for packaging emerge each year. “Right Pack” Printing House maintains long-term partnerships with leading Bulgarian and international coffee brands. We are sharing our direct observations and research to provide you with a clear perspective on the future trends in coffee packaging production.
The trends for 2024 are driven by various factors, such as new technological solutions, economic and climate changes, as well as the evolving needs and expectations of consumers. Gen Z’s preferences are crucial in shaping changes in the global coffee industry. Studies show that these consumers can quickly lose trust in a brand that doesn’t evolve with them.
The Introduction of New Flavor Combinations
Developing new coffee products requires closely following consumer preferences. Introducing new flavors is one way for brands to maintain the attention and loyalty of their customers. This approach often results in the creation of multiple variations of a single packaging design.
At “Right Pack,” we advise companies packaging under their own brand to turn to high-tech printing houses to save a significant portion of the resources needed for printing such variations. New high-tech machines like our Jet Varnish—a digital technology for applying partial UV varnish—and the innovative Manroland, which prints eight colors and simultaneously applies varnish, reducing production time from 24 to 2 hours, offer considerable efficiency and quality improvement.
Reduced Caffeine Content and Prominent Labeling on Packaging
One trend driven by the preferences of the younger generation is the reduction of caffeine content. This necessitates the production of coffee boxes that emphasize caffeine content on the most visible parts of the packaging. Digital technologies like QR codes are also gaining more popularity, providing access to more detailed product information and even options for placing online orders.
Flexible Coffee Packaging, Commonly Known as Pouches, is Gaining Ground
Flexible packaging is being increasingly used due to its faster and more economical production. It is important to note that coffee bags are further reinforced to effectively protect against light and oxidation.
The Mega Functional Coffee Capsule Box
Functionality and variety in sizes are key when printing coffee boxes. In addition to their attractive design achieved through a variety of effects, these boxes feature different openings and slots for quick and easy use, also ensuring durability, crucial for boxes that are intended for multiple uses. The coffee capsule box is one of the most sought-after packaging solutions, which can be designed with a wide range of creative options and levels of complexity.
Increasing Demand for Eco-Friendly Coffee Packaging and Sustainability Requirements for the Entire Production Process
Among plant-based foods, coffee production has the second-highest carbon emissions (after chocolate). The production of 1 kilogram of coffee generates 17 kg of greenhouse gases. Additionally, large areas of forest worldwide are cleared to make room for coffee plantations.
Young consumers clearly prefer coffee brands that are environmentally responsible and invest in low-emission and resource-saving production. Several certifications inform producers and consumers about the level of sustainability of their coffee’s production, and it is advisable to include them on the packaging.
“Right Pack” Printing House is equipped to meet the needs of coffee brands in this regard, thanks to our investments in a range of new machines that significantly reduce emissions during the packaging production process. We offer options for recyclable and biodegradable cardboard packaging and several other new solutions to help our clients address the demands of their consumers.
